Blog
Hexane in Perfumery
Would you eat food that had been soaked in petroleum? Of course you wouldn’t!Unfortunately, that is probably what you are already doing if you consume: • non-organic vegetable oils such as sunflower, rapeseed or peanut oil… • non-organic plant proteins (vegan foods);...
The myth of natural perfumes: understanding the reality behind ISO 16128 standard
Since 2017 the meaning of « natural » is to be considered differently from whatone usually expects, which leads to confusion because one thinks one buys anatural perfume that in fact isn’t natural. Here follows a detailed explanation.Here is the Oxford...
Greenwashing and perfumery (1)
The purpose of this article is to inform consumers about the real composition of fragrances, as opposed to what brand communication would have them believe.My motivation for writing it is not that I'm against synthetics, but that I have a lot of trouble with...