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Greenwashing and perfumery (1)
The purpose of this article is to inform consumers about the real composition of fragrances, as opposed to what brand communication would have them believe.My motivation for writing it is not that I'm against synthetics, but that I have a lot of trouble with...
The myth of natural fragrances: understanding the reality behind ISO 16128.
Since 2017 the meaning of « natural » is to be considered differently from whatone usually expects, which leads to confusion because one thinks one buys anatural perfume that in fact isn’t natural. Here follows a detailed explanation.Here is the Oxford...